Web Application - Automotive CRM - Campaign Management
DriveDesk
A focused CRM built for a call floor selling vehicles, not software
An automotive CRM built for managing campaigns and vehicle-sales leads across focused, high-volume call-centre workflows.
Services
- Web Application Development
- Custom Software
- UI/UX
- Client
- DriveDesk
- Year
- 2024
- Outcome area
- Build the Digital
- Delivered by
- AMFLX in-house team
What we delivered
- Campaign management module
- Vehicle-sales lead workflow
- Call-centre-focused interface design
- REST API-backed data layer
- Responsive frontend built with Tailwind CSS
A call floor needs speed, not a feature list.
A vehicle-sales call centre lives or dies on how fast an agent can move from one lead to the next, and a generic CRM's screens are built for browsing, not for the rapid, repetitive rhythm of outbound calling.
The business needed campaigns and leads organised specifically around how a call floor actually operates, not a general-purpose sales tool adapted after the fact.
Design the interface around the call, not the record.
We built the CRM's workflow around the unit of work an agent actually does — a call against a lead within a campaign — rather than a generic contact-record layout.
Performance mattered as much as layout: a call floor CRM that lags between leads costs real time across hundreds of calls a day.
Built around the call
Screens organised around campaigns and leads, not generic contact records.
Speed as a requirement
A lightweight React and Tailwind frontend built to stay fast under real call volume.
Campaigns as a first-class object
Leads organised and reported by campaign from the start.
A CRM built for campaigns and volume.
We built the CRM in React with Tailwind CSS and REST APIs, giving the business a fast, focused interface for managing campaigns and vehicle-sales leads across a high-volume call floor.
Leads are organised by campaign so performance can be tracked and workload distributed clearly across the team, rather than treated as one undifferentiated pipeline.
- Built on React and Tailwind CSS
- REST API-backed campaign and lead management
- Interface optimised for high call volume
- Campaign-level organisation and reporting
A tool the call floor moves through quickly.
Agents now work campaigns and leads through a CRM built for their actual pace, instead of a general-purpose tool that slowed the floor down.
Because campaigns are structured from the start, performance is visible by campaign without separate manual reporting.
- Automotive CRM delivered and in daily use
- Campaign-based lead organisation in place
- Interface built and tuned for high call volume
- Clear reporting visibility by campaign
Let's make some noise.
Tell us what you're building. We'll figure out where to take it.
We reply to every brief within three working days