Brand Identity - Corporate Collateral - Website Development
PDC
A corporate identity built to hold, from a business card to a website
A complete corporate identity and website for a drilling and energy company, covering the logo, stationery and employee ID system through to a live WordPress site at pdcrigs.com.
Services
- Brand Identity
- Logo Design
- Corporate Collateral
- Web Development
- Client
- PDC
- Year
- 2025
- Outcome area
- Build the Brand
- Delivered by
- AMFLX in-house team
What we delivered
- Logo design
- Corporate colour palette
- Business card design
- Corporate letterhead
- Employee ID cards
- Website design and WordPress development
A technical industry that punishes a disconnected brand.
Premier Drilling Company needed more than a logo. In a technical, corporate industry like drilling and energy, credibility is read directly off how consistently the business presents itself — on a business card, in an official document, on an employee's ID, and on the website a prospect checks before a call.
The identity had to communicate technical seriousness without falling into a dated, over-industrial look, and it had to survive being resized onto formats as different as an ID card and a website header without falling apart.
Design the system once, then let every application inherit it.
Instead of designing each asset independently, we established the logo, colour palette and visual language first, so every later application — cards, letterhead, ID badges, the website — could inherit the same decisions rather than reinvent them.
The website was planned as the digital extension of that same identity from the outset, not a separate project handed to a different team later.
Foundation first
Logo and colour system settled before any application was designed.
Built for every format
Identical rules applied from an ID card to a website header.
Digital extension
The website planned as part of the identity, not bolted on afterwards.
One identity, carried through stationery and the site that represents the company.
We designed a brand mark built to represent PDC across corporate, digital and physical touchpoints, backed by a defined colour palette so every future asset draws from the same source.
That system was then applied to business cards, letterhead and employee ID cards, and extended into a responsive WordPress website — built to give the company a manageable, scalable platform rather than a static brochure site.
Design and development were run together so the site's typography, colour and layout stayed aligned with the printed identity rather than drifting into its own look.
- Consistent identity across cards, letterhead and ID badges
- Responsive WordPress site built on the same visual system
- Corporate information architecture for easier navigation
- One design language across print and digital
A company represented the same way everywhere it shows up.
PDC now presents the same brand whether a contact is holding a business card, reading a letterhead document, checking an employee's ID, or visiting pdcrigs.com.
The identity was built to extend — presentations, proposals, signage and further digital assets can all draw on the same logo, palette and typography rather than needing a new direction each time.
- Complete corporate identity delivered across print and digital
- Responsive WordPress website built and launched
- Consistent business cards, letterhead and employee ID cards
- One visual system available for future company materials
Let's make some noise.
Tell us what you're building. We'll figure out where to take it.
We reply to every brief within three working days