Logo Design, done properly.
A mark that works at 16 pixels and on the side of a building.
Graphic Designing · Identity
Logo Design
A logo is not a brand, but it is the part everyone remembers first. We design marks that survive being shrunk, embroidered, cropped into an avatar and printed in one colour — then hand over a complete lockup family so nobody ever has to stretch one to fit.
Each project starts with two or three genuinely different routes, presented with the reasoning and shown in real contexts rather than floating on a white slide. Once a direction is chosen we refine it properly — optical spacing, curve quality, size testing — and build out the family: primary, stacked, horizontal, icon-only, monochrome, reversed and favicon.
What is included
amflx · Graphic Designing
Craft people screenshot.
- Discipline
- Graphic Designing
- Focus
- Identity
- Delivered by
- amflx in-house team
- Pairs well with
- Brand Identity Design
Right fit, or an honest no.
Logo Design is worth doing when there is something real to gain from it. If your situation would be better served by something else in the studio — or by nothing at all this quarter — we will say so on the first call.
Check if it fitsNew businesses launching properly the first time
Companies whose current mark breaks at small sizes
Brands that outgrew a template or freelance logo
Worth knowing
Logo Design rarely works alone. It sits inside our graphic designing practice, and we will usually suggest pairing it with one or two of the services further down this page rather than running it in isolation.
Deliverables, not decks.
Here is exactly what lands in your hands at the end of a logo design engagement. Anything extra is scoped and priced in writing before we start, so there is no debate later about what was included.
Also standard across graphic designing
- Concept routes with rationale
- Final artwork in all formats
- Editable source files
- Print-ready and web-optimised exports
What holds across our graphic designing work. We set the target for logo design with you at the start, then report against it every month — no moving the goalposts at review time.
Source files
Editable files handed over, not just exports
Print + digital
Correct colour profiles for every output
Reusable
Templates your team can run without us
Graphic Designing work this pairs with.
Case studies from the graphic designing practice this logo design service is part of.
How we deliver logo design.
The same four stages every time, adapted to the scale of the job. You always know which stage we are in and what comes next.
Brief and reference
We agree the job, the audience, the constraints and the look — with references, so nobody is describing colours in words.
Concept routes
Two or three genuinely different directions with the thinking attached, rather than one safe option and two decoys.
Craft and refine
The chosen route taken to finished quality — spacing, type, colour and detail, with structured feedback rounds.
Package and hand over
Every format exported and named clearly, source files organised, plus templates so the next version does not need us.
Every piece ships with editable source files, correct colour profiles and a template your team can reuse — so good design does not become a permanent dependency on us.
Logo Design across industries.
We have run logo design for businesses in each of these categories. The method stays the same; the language, proof and priorities change with the market.
Not listed? We have almost certainly worked in something adjacent, so ask.
Logo Design, answered.
The questions we get asked before a project like this starts, including the awkward ones about price and timelines.
Ask us anythingTwo to three weeks typically: a week to concept, then refinement and file preparation. Rush timelines are possible where the brief is already clear.
A further round is included. In practice it is nearly always a briefing gap rather than an execution one, so we revisit the brief before drawing anything new.
Two to three distinct routes for identity and campaign work, one refined direction for production pieces like flyers or social sets. Every route comes with the reasoning behind it.
Yes. Full ownership of final artwork transfers to you, and we hand over organised source files — AI, PSD, INDD or Figma, whatever the project used.
Of course. We work inside your guidelines when they exist, and flag anything causing problems rather than silently breaking the rules.
Yes. We supply print-ready artwork with bleed, correct colour profiles and specifications, and can manage printer liaison and proofing if you want that off your plate.
Usually bought alongside logo design.
The other six graphic designing services. Stack two or three and they compound instead of competing for the same budget.
SystemsBrand Identity Design
The complete visual system: logo, colour, type, imagery and the rules holding them together.
- Full identity system design
- Colour palette with accessibility checks
- Typography scale and pairing
ContentSocial Media Design
Posts, carousels, ads and thumbnails that look designed rather than assembled in a hurry.
- Template system design
- Monthly post and carousel batches
- Story and reel cover frames
RetailPackaging Design
Shelf presence, structural sense, and a system that scales past ten SKUs.
- Concept routes with shelf mock-ups
- Structural dieline design
- Range and variant architecture
SalesPitch Deck Design
Investor and sales decks that carry the argument, not just the slides.
- Narrative structure and slide flow
- Copy editing and message sharpening
- Master template and slide library
PrintPrint and Brochure Design
Brochures, flyers, catalogues and menus produced properly, with correct bleed, correct colour and no printer surprises.
- Content structuring and narrative flow
- Grid and layout system design
- Fold, finish and material guidance
ArtIllustration and Digital Art
Custom illustration that makes a brand instantly recognisable and impossible to stock-photo.
- Style exploration and definition
- Custom illustration production
- Icon and spot illustration sets
Let's make some noise.
Tell us what you're building. We'll figure out where to take it.
We reply to every brief within three working days