Lead Generation, done properly.
A predictable flow of qualified enquiries, not a spike of unusable form fills.
Marketing · Pipeline
Lead Generation
Lead generation goes wrong when volume becomes the target. We build the offer, the landing page and the qualification steps together, so what reaches your sales team is worth their time.
That starts with a magnet people genuinely want, on a page that loads fast and asks only the questions that matter. Behind it sits qualification logic, instant routing to the right person and an automated follow-up sequence for everyone not ready yet. We report on qualified leads and cost per booked call — the numbers your sales team recognises — rather than raw submissions.
What is included
amflx · Marketing
Attention you earn, not attention you rent.
- Discipline
- Marketing
- Focus
- Pipeline
- Delivered by
- amflx in-house team
- Pairs well with
- Social Media Marketing
Right fit, or an honest no.
Lead Generation is worth doing when there is something real to gain from it. If your situation would be better served by something else in the studio — or by nothing at all this quarter — we will say so on the first call.
Check if it fitsSales teams complaining that marketing leads are junk
Service businesses that rely on referrals and want a second channel
Companies with traffic but very few enquiries
Worth knowing
Lead Generation rarely works alone. It sits inside our marketing practice, and we will usually suggest pairing it with one or two of the services further down this page rather than running it in isolation.
Deliverables, not decks.
Here is exactly what lands in your hands at the end of a lead generation engagement. Anything extra is scoped and priced in writing before we start, so there is no debate later about what was included.
Also standard across marketing
- Channel and budget plan
- Audience and offer research
- Creative concepts and assets
- Landing pages and tracking
What holds across our marketing work. We set the target for lead generation with you at the start, then report against it every month — no moving the goalposts at review time.
Weekly
Reporting against the metric agreed upfront
One roadmap
Channel, creative and tracking planned together
No lock-in
You keep the accounts, assets and data
Marketing work this pairs with.
Case studies from the marketing practice this lead generation service is part of.
How we deliver lead generation.
The same four stages every time, adapted to the scale of the job. You always know which stage we are in and what comes next.
Research the demand
We map who is already looking for you, what they compare you against, and where the cheapest attention actually sits.
Sharpen the offer
Positioning, proof and a single clear promise. Most campaigns fail on the offer long before they fail on the media buy.
Ship the creative
Hooks, copy, video and landing pages built per platform — enough variants to learn from, not so many that nothing gets read.
Optimise every week
Kill the losers, scale the winners, and report on pipeline and revenue instead of impressions nobody can spend.
Every campaign we run has three things nailed before a single pound goes live: who it is for, what it must make them do, and how we will know it worked.
Lead Generation across industries.
We have run lead generation for businesses in each of these categories. The method stays the same; the language, proof and priorities change with the market.
Not listed? We have almost certainly worked in something adjacent, so ask.
Lead Generation, answered.
The questions we get asked before a project like this starts, including the awkward ones about price and timelines.
Ask us anythingNo, and we would be suspicious of anyone who does before seeing your market and margins. What we do commit to is a tested offer, tracked cost per qualified lead, and honest advice when a channel cannot hit your target.
We build and automate the follow-up. The human conversations stay with your team — though we will happily write the templates and scripts they use.
Two weeks is typical — one week on research, offer and tracking, one week on creative and build. Faster is possible when the offer and assets already exist.
No. We would rather run one channel properly than five thinly. Small budgets get a narrow, high-intent plan; larger budgets get the full mix.
Yes. Copy, design, video and landing pages are all made in-house, which is why our test cycles run in days rather than weeks of back-and-forth.
One dashboard, updated live, plus a written weekly note. We report qualified leads, cost per outcome and revenue — impressions only appear as supporting context.
Usually bought alongside lead generation.
The other six marketing services. Stack two or three and they compound instead of competing for the same budget.
SocialSocial Media Marketing
Paid and organic social that stops the scroll and gets remembered, not skipped.
- Platform and audience strategy
- Monthly content calendar and production
- Paid campaign build and management
PaidPay-Per-Click Advertising (PPC)
High-intent clicks bought at a price that still makes sense after the sale closes.
- Keyword and buying-intent research
- Search, shopping and remarketing builds
- Landing page creation and testing
OrganicContent Marketing
Articles, guides and video that pull buyers in and make the sales conversation shorter.
- Topic and search intent strategy
- Editorial calendar and briefs
- Expert-led writing and editing
OwnedEmail Marketing
The channel you own outright, used for revenue rather than newsletters nobody opens.
- Lifecycle flow mapping and build
- Campaign copywriting and design
- Segmentation and list hygiene
PartnershipsInfluencer and Creator Marketing
Creators whose audience already trusts them, briefed so the content still sounds like them.
- Creator research, vetting and shortlisting
- Outreach, negotiation and contracting
- Campaign briefs and content direction
GrowthPerformance Marketing
Every pound tracked to an outcome, with the losing half switched off quickly.
- Full-funnel tracking and attribution
- Cross-channel budget allocation
- Structured creative testing programme
Let's make some noise.
Tell us what you're building. We'll figure out where to take it.
We reply to every brief within three working days