Performance Marketing, that earns its budget.
Every pound tracked to an outcome, with the losing half switched off quickly.
Marketing · Growth
Performance Marketing
Performance marketing is the discipline of not fooling yourself. We instrument the full funnel, run structured tests across channels and creative, and make budget decisions from what the data shows rather than from what everyone hoped would work.
That means proper measurement first — conversion tracking, server-side where it matters, and attribution reconciled against your actual sales records. Then a weekly experiment loop: new hooks, new audiences, new landing page variants, each with a hypothesis and a threshold for killing it. Budget follows performance across channels rather than sitting in whichever platform we started with.
What is included
amflx · Marketing
Attention you earn, not attention you rent.
- Discipline
- Marketing
- Focus
- Growth
- Delivered by
- amflx in-house team
- Pairs well with
- Social Media Marketing
Right fit, or an honest no.
Performance Marketing is worth doing when there is something real to gain from it. If your situation would be better served by something else in the studio — or by nothing at all this quarter — we will say so on the first call.
Check if it fitsBusinesses scaling spend and losing efficiency as they do
Companies running several channels with no unified view
Teams that need to defend marketing spend to a board
Worth knowing
Performance Marketing rarely works alone. It sits inside our marketing practice, and we will usually suggest pairing it with one or two of the services further down this page rather than running it in isolation.
Deliverables, not decks.
Here is exactly what lands in your hands at the end of a performance marketing engagement. Anything extra is scoped and priced in writing before we start, so there is no debate later about what was included.
Also standard across marketing
- Channel and budget plan
- Audience and offer research
- Creative concepts and assets
- Landing pages and tracking
What holds across our marketing work. We set the target for performance marketing with you at the start, then report against it every month — no moving the goalposts at review time.
Weekly
Reporting against the metric agreed upfront
One roadmap
Channel, creative and tracking planned together
No lock-in
You keep the accounts, assets and data
Marketing work this pairs with.
Case studies from the marketing practice this performance marketing service is part of.
How we deliver performance marketing.
The same four stages every time, adapted to the scale of the job. You always know which stage we are in and what comes next.
Research the demand
We map who is already looking for you, what they compare you against, and where the cheapest attention actually sits.
Sharpen the offer
Positioning, proof and a single clear promise. Most campaigns fail on the offer long before they fail on the media buy.
Ship the creative
Hooks, copy, video and landing pages built per platform — enough variants to learn from, not so many that nothing gets read.
Optimise every week
Kill the losers, scale the winners, and report on pipeline and revenue instead of impressions nobody can spend.
Every campaign we run has three things nailed before a single pound goes live: who it is for, what it must make them do, and how we will know it worked.
Performance Marketing across industries.
We have run performance marketing for businesses in each of these categories. The method stays the same; the language, proof and priorities change with the market.
Not listed? We have almost certainly worked in something adjacent, so ask.
Performance Marketing, answered.
The questions we get asked before a project like this starts, including the awkward ones about price and timelines.
Ask us anythingPPC is one channel. Performance marketing is the layer above it — deciding how much goes into search versus social versus email based on what each is actually returning.
Often, yes. We can sit at the measurement and strategy layer while a specialist agency keeps running a channel, provided everyone agrees on one source of truth.
Two weeks is typical — one week on research, offer and tracking, one week on creative and build. Faster is possible when the offer and assets already exist.
No. We would rather run one channel properly than five thinly. Small budgets get a narrow, high-intent plan; larger budgets get the full mix.
Yes. Copy, design, video and landing pages are all made in-house, which is why our test cycles run in days rather than weeks of back-and-forth.
One dashboard, updated live, plus a written weekly note. We report qualified leads, cost per outcome and revenue — impressions only appear as supporting context.
Usually bought alongside performance marketing.
The other six marketing services. Stack two or three and they compound instead of competing for the same budget.
SocialSocial Media Marketing
Paid and organic social that stops the scroll and gets remembered, not skipped.
- Platform and audience strategy
- Monthly content calendar and production
- Paid campaign build and management
PaidPay-Per-Click Advertising (PPC)
High-intent clicks bought at a price that still makes sense after the sale closes.
- Keyword and buying-intent research
- Search, shopping and remarketing builds
- Landing page creation and testing
OrganicContent Marketing
Articles, guides and video that pull buyers in and make the sales conversation shorter.
- Topic and search intent strategy
- Editorial calendar and briefs
- Expert-led writing and editing
OwnedEmail Marketing
The channel you own outright, used for revenue rather than newsletters nobody opens.
- Lifecycle flow mapping and build
- Campaign copywriting and design
- Segmentation and list hygiene
PipelineLead Generation
A predictable flow of qualified enquiries, not a spike of unusable form fills.
- Offer and lead magnet creation
- Landing page design and build
- Form and qualification logic
PartnershipsInfluencer and Creator Marketing
Creators whose audience already trusts them, briefed so the content still sounds like them.
- Creator research, vetting and shortlisting
- Outreach, negotiation and contracting
- Campaign briefs and content direction
Let's make some noise.
Tell us what you're building. We'll figure out where to take it.
We reply to every brief within three working days