AI Automation - Business Automation - AI Workflows
Altefiz
Taking the manual work out of the middle of the business
Enquiry handling, routing and reporting rebuilt as automated workflows with AI where it genuinely helps and a human wherever judgement matters.
Services
- AI Automation
- Business Automation
- AI Workflows
- AI Content
- Client
- Altefiz
- Year
- 2025
- Outcome area
- Automate & Scale
- Delivered by
- AMFLX in-house team
What we delivered
- Process audit and automation map
- Automated enquiry capture and routing
- AI-assisted triage and drafting workflows
- Reporting automation
- Documentation and team training
The team's day was full of copying and pasting.
Enquiries arrived across several channels and were re-keyed by hand into a spreadsheet, which meant response time depended on who was at a desk.
Reporting was assembled manually at the end of each month, so by the time anyone saw a number it was already history.
There was real appetite for AI, and equally real concern about it answering customers badly. The question was not whether to use it but where it can be trusted.
Automate the handling. Keep the judgement human.
We audited the actual process first — every step, who does it, and how long it takes — because automating a bad process just produces bad outcomes faster.
Then we split the work in two: deterministic steps (capture, routing, formatting, reporting) get automated outright; judgement steps get AI assistance with a human approving before anything reaches a customer.
AI is used where it creates leverage — summarising, drafting, classifying — and deliberately not used where a wrong answer costs trust.
Map before automating
Full process audit so the workflow that gets built is the one worth having.
Deterministic work, automated
Capture, routing, formatting and reporting handled without human hands.
Human in the loop
AI drafts and classifies; a person approves anything customer-facing.
Workflows that run whether anyone is watching or not.
Enquiries from every channel now land in one place automatically, deduplicated and tagged, with routing rules that put each one in front of the right person.
An AI triage step summarises each enquiry and drafts a suggested reply. Nothing sends on its own — the draft is there to save typing, not to replace the decision.
Reporting builds itself: the numbers the team actually acts on refresh continuously instead of being reassembled monthly.
Every workflow is documented with what it does, what it touches and how to switch it off, so the system is maintainable by the business rather than dependent on us.
- Multi-channel enquiry capture into a single queue
- Automated routing and deduplication
- AI-assisted triage with human approval before send
- Continuously refreshing reporting
The repetitive middle of the process is gone.
The steps that used to consume the day now happen on their own, and the team spends its time on the parts that need a person.
Because the workflows are documented and owned in-house, the system can be extended as the business changes rather than needing rebuilding.
- Manual re-keying of enquiries removed from the process
- Routing rules handling assignment automatically
- Reporting refreshing without manual assembly
- Every workflow documented and owned by the in-house team
Let's make some noise.
Tell us what you're building. We'll figure out where to take it.
We reply to every brief within three working days