Corporate Branding - Company Profile - Print Collateral
Horoonsahil
Turning an existing logo into a complete corporate identity
A corporate identity system built around an Afghanistan-based construction company's existing logo — business cards, letterhead, employee ID cards and a full company profile, all brought under one visual language.
Services
- Brand Identity
- Company Profile Design
- Corporate Collateral
- Print Design
- Client
- Horoonsahil
- Year
- 2024
- Outcome area
- Build the Brand
- Delivered by
- AMFLX in-house team
What we delivered
- Existing logo integration
- Corporate visual direction
- Business card design
- Corporate letterhead
- Company profile design
- Employee ID cards
A logo with no system built around it.
Horoonsahil Construction Company already had a logo, which changed the brief: the job was not to design a new identity but to build a consistent system around the one the business had already established, without erasing the recognition it carried.
As a construction business, Horoonsahil regularly produces materials for clients, contractors, suppliers and employees — business cards, letterhead, a company profile, staff ID cards. Without a shared visual system behind the logo, each of those risked following its own direction.
Extend the existing mark, don't replace it.
We treated the existing logo as the fixed starting point and built the corporate system around it — a consistent approach to layout, typography, colour and supporting elements that every future document could follow.
From there, the identity was extended into the company's most-used business materials rather than left as a set of design principles nobody applied.
Preserve, then extend
The existing logo kept intact and built into a wider system around it.
Every stakeholder touchpoint
Clients, contractors, suppliers and staff all see the same identity.
Print-ready
Designed for real business use, not just presentation mockups.
Business cards, letterhead, a company profile and staff ID, one language.
AMFLX applied one consistent visual direction across Horoonsahil's core corporate materials: business cards for client-facing staff, letterhead for official correspondence, employee ID cards, and a fully designed company profile.
The company profile was the most involved piece — organising Horoonsahil's business information into a clear, professionally structured document rather than an unstructured collection of pages, so it could be handed to clients and partners with confidence.
- Existing logo retained as the foundation
- Business cards and letterhead brought into one system
- Structured company profile for client and partner use
- Employee ID cards aligned with the corporate identity
One logo, now backed by a complete corporate system.
Horoonsahil moved from an existing logo used inconsistently to a practical corporate identity built around it — the same visual language now runs through its business cards, letterhead, employee cards and company profile.
Because the direction is established and documented, new materials can be produced against the existing system rather than each one requiring its own design decisions.
- Complete corporate identity built around the existing logo
- Structured company profile delivered for client and partner use
- Business cards and letterhead brought into one visual system
- Employee ID cards aligned with the corporate identity
Let's make some noise.
Tell us what you're building. We'll figure out where to take it.
We reply to every brief within three working days