Logo Redesign - Brand Identity - Social Media Kit
DeTravelistic
Refining an existing logo into a brand that runs its own social feed
A logo redesign, full brand identity and a dedicated social media kit — built so DeTravelistic could produce new posts against a system instead of designing every one from scratch.
Services
- Logo Redesign
- Brand Identity
- Social Media Kit
- Content
- Client
- DeTravelistic
- Year
- 2024
- Outcome area
- Drive Growth
- Delivered by
- AMFLX in-house team
What we delivered
- Existing logo redesign
- Complete brand identity
- Brand colour direction
- Typography system
- Social media kit
- Reusable social media templates
An existing logo, and no system behind it.
DeTravelistic already had a logo and some brand recognition, so the job was not to start over — it was to work out how much of the existing identity to keep and how much to rebuild. An underdeveloped logo tends to work in one format and struggle everywhere else: social profiles, promotional material, smaller applications.
Without a defined system, every new social post risked becoming its own small design project, which is exactly the kind of inconsistency that quietly erodes recognition over time.
Refine what worked, then build the system that was missing.
We reviewed the existing logo and refined its structure into a cleaner, more contemporary version, rather than discarding the recognition DeTravelistic had already built.
Once that foundation was set, we planned the identity specifically around social media's actual production rhythm — content needs to be made every week, so a system that is too rigid becomes repetitive fast, and one with no rules becomes inconsistent just as fast.
Refine, don't restart
The existing logo cleaned up rather than replaced outright.
Built for weekly output
A system flexible enough to avoid looking the same every post.
One brand across formats
Profile, feed and promotional assets reading as one identity.
A redesigned logo and a social system built to be reused.
The logo redesign focused on cleaning up its visual structure so it could work as the foundation of a wider system, then AMFLX built that system out: a defined colour direction, an organised typography hierarchy, and supporting graphics that carry recognition beyond the logo itself.
The social media kit was the centrepiece — reusable templates and layout principles built so new posts stay recognisably on-brand without every one requiring a fresh creative decision.
- Cleaner, more contemporary logo
- Defined colour and typography system
- Dedicated social media kit and templates
- Profile assets adapted for smaller digital formats
A brand that produces content instead of inventing it every time.
DeTravelistic now has a visual identity that extends past the logo into everyday social and marketing content, with templates that keep new posts consistent without flattening them into repetition.
The shift from a standalone logo to a complete system means new campaigns and content types can be produced against an existing framework rather than starting from zero.
- Refined, more professional logo delivered
- Complete brand identity built around it
- Dedicated social media kit and reusable templates
- Consistent presentation across digital and social touchpoints
Let's make some noise.
Tell us what you're building. We'll figure out where to take it.
We reply to every brief within three working days