Mobile App Development - E-Commerce - Eyewear Retail
Lentiq
An eyewear app built to make a prescription order feel low-risk
An online eyewear shopping app with product filters, prescription-order guidance, secure checkout, and curated optical, sunglasses and blue-light collections for adults and children.
Services
- Mobile App Development
- E-Commerce
- UI/UX
- Client
- Lentiq
- Year
- 2024
- Outcome area
- Drive Growth
- Delivered by
- AMFLX in-house team
What we delivered
- Product catalog and filtering system
- Prescription-order guidance flow
- Secure checkout experience
- Curated collection browsing
- Android application build and release
Buying prescription eyewear online is a decision people worry about.
Unlike most e-commerce categories, eyewear involves a prescription — a detail people are often unsure how to enter correctly and worried about getting wrong, which is exactly the point where hesitant shoppers abandon a purchase.
The app also needed to serve genuinely different collections — optical, sunglasses, blue-light, adults and children — without the catalog feeling like an undifferentiated product dump.
Reduce the perceived risk of the one hard step.
We focused specifically on the prescription-order moment, building clear guidance into that step so a shopper feels confident rather than guessing at what information is needed.
Collections were curated and filterable from the outset, so the browsing experience matches how people actually shop for eyewear — by need and style, not by SKU.
De-risk the prescription step
Clear guidance built into the one part of the flow shoppers hesitate on.
Curated, not just catalogued
Collections organised by need and style rather than a flat product list.
Checkout built for confidence
A secure, straightforward checkout that doesn't reintroduce doubt at the end.
An app built around browsing, ordering and checking out with confidence.
We built a native Android e-commerce app with product filters, curated optical, sunglasses and blue-light collections for adults and children, and secure checkout.
Prescription-order guidance is built directly into the ordering flow, so shoppers know exactly what's needed and how it will be used before they commit to a purchase.
- Curated collections across optical, sunglasses and blue-light
- Built-in prescription-order guidance
- Secure checkout experience
- Product filtering for adults and children's ranges
A shopping experience that removes the hesitation, not just the friction.
Shoppers can now browse curated eyewear collections and complete a prescription order with clear guidance at the step that used to cause hesitation.
Because collections are organised by need and style, the catalog stays easy to browse as the product range grows.
- Eyewear e-commerce app delivered and live
- Prescription-order guidance built into checkout
- Curated collections across four product categories
- Secure checkout experience shipped
Let's make some noise.
Tell us what you're building. We'll figure out where to take it.
We reply to every brief within three working days