E-commerce Development, built to last.
Product and category experiences engineered to sell, not just to display stock.
Web Development · Commerce
E-commerce Development
An online store is a conversion machine with a content problem. We build the catalogue architecture, the product experience and the checkout flow together, then instrument the whole thing so you can see exactly where revenue leaks.
Category and filter structure is planned for both shoppers and search engines. Product pages get the detail, imagery, reviews and delivery clarity that remove hesitation. Checkout is stripped to the minimum steps, payment and shipping integrations are tested properly, and stock, orders and customer data sync with the systems you already run.
What is included
amflx · Web Development
Fast, accessible, and built to be extended.
- Discipline
- Web Development
- Focus
- Commerce
- Delivered by
- amflx in-house team
- Pairs well with
- Business Website Development
Right fit, or an honest no.
E-commerce Development is worth doing when there is something real to gain from it. If your situation would be better served by something else in the studio — or by nothing at all this quarter — we will say so on the first call.
Check if it fitsRetailers outgrowing a basic template store
Brands with high traffic and low conversion
Businesses moving from marketplace-only to their own store
Worth knowing
E-commerce Development rarely works alone. It sits inside our web development practice, and we will usually suggest pairing it with one or two of the services further down this page rather than running it in isolation.
Deliverables, not decks.
Here is exactly what lands in your hands at the end of a e-commerce development engagement. Anything extra is scoped and priced in writing before we start, so there is no debate later about what was included.
Also standard across web development
- Architecture and technical plan
- Design system and component library
- Production build and deployment
- CMS setup and editor training
What holds across our web development work. We set the target for e-commerce development with you at the start, then report against it every month — no moving the goalposts at review time.
Sub-second
Performance budget we build every site to
AA
Accessibility standard we design to
Editable
Handed over with docs your team can run
Web Development work this pairs with.
Case studies from the web development practice this e-commerce development service is part of.
How we deliver e-commerce development.
The same four stages every time, adapted to the scale of the job. You always know which stage we are in and what comes next.
Scope and architect
Requirements, integrations, content model and stack decided up front — with the trade-offs explained in plain language.
Design the system
Components before pages. We build a system that covers every state, then compose the site from it.
Build and integrate
Front end, back end, CMS and third-party services wired together, reviewed on a staging URL you can click through weekly.
Test, launch, support
Performance, accessibility, cross-browser and SEO QA before launch — then monitoring, fixes and iteration after it.
No mystery builds. You get clean code, documentation, an editing experience your team can actually use, and performance numbers we agree on before we start.
E-commerce Development across industries.
We have run e-commerce development for businesses in each of these categories. The method stays the same; the language, proof and priorities change with the market.
Not listed? We have almost certainly worked in something adjacent, so ask.
E-commerce Development, answered.
The questions we get asked before a project like this starts, including the awkward ones about price and timelines.
Ask us anythingShopify for most product businesses — it handles payments, tax and fulfilment better than a custom build. We recommend custom only when your model genuinely does not fit it, and we will tell you which you are.
Yes, including products, customers, orders and URL redirects. Migration planning is part of the scope rather than an afterthought.
A focused marketing site runs four to six weeks. A larger site with custom functionality or e-commerce runs eight to sixteen. We give you a dated plan before anyone signs.
Yes — that is the point. We build a proper content model in the CMS, label everything in human language, and run a training session with recordings your team keeps.
Frequently. We start with an audit, agree what is worth keeping, and work in your repo, your branching model and your review process.
We deploy to Vercel, Netlify or your own infrastructure, and offer maintenance retainers covering updates, monitoring, backups, security patches and small improvements.
Usually bought alongside e-commerce development.
The other six web development services. Stack two or three and they compound instead of competing for the same budget.
Marketing siteBusiness Website Development
The site that has to explain what you do and turn strangers into enquiries.
- Information architecture and page planning
- Conversion-focused page design
- Next.js build with component system
CampaignLanding Page Development
One page, one offer, one action, built for campaign traffic that costs money.
- Offer and message structuring
- Conversion-led page design
- Sub-second performance build
SoftwareCustom Web App Development
The internal tool or customer platform that no off-the-shelf product quite fits.
- Workflow discovery and scoping
- Data model and architecture design
- Interface and interaction design
CMSWordPress Development
Custom WordPress builds, not a bought theme with the demo content swapped out.
- Custom theme development
- Block and pattern library for editors
- Plugin audit and rationalisation
CommerceShopify Development
Custom themes, apps and checkout work that go well past the template you started with.
- Custom theme development
- Collection and product template design
- App audit, integration and replacement
RebuildWebsite Redesign and Rebuild
A rebuild that keeps what already works and fixes what has been quietly costing you.
- Analytics and search performance audit
- Content inventory and pruning
- New architecture and page planning
Let's make some noise.
Tell us what you're building. We'll figure out where to take it.
We reply to every brief within three working days