Website Redesign and Rebuild, made to be measured.
A rebuild that keeps what already works and fixes what has been quietly costing you.
Web Development · Rebuild
Website Redesign and Rebuild
Most redesigns lose things they should have kept. We start with the data — which pages earn traffic, which convert, where people leave — and rebuild around that rather than around whoever dislikes the current homepage most.
The audit covers analytics, search performance, speed, accessibility and the content nobody has reviewed in years. From there we plan the new structure, preserve the pages carrying value, map redirects for everything else, and rebuild on a modern stack. Launch is staged with a rollback plan, and we monitor rankings and conversion for a month afterwards to prove the change was an improvement.
What is included
amflx · Web Development
Fast, accessible, and built to be extended.
- Discipline
- Web Development
- Focus
- Rebuild
- Delivered by
- amflx in-house team
- Pairs well with
- Business Website Development
Right fit, or an honest no.
Website Redesign and Rebuild is worth doing when there is something real to gain from it. If your situation would be better served by something else in the studio — or by nothing at all this quarter — we will say so on the first call.
Check if it fitsSites that are slow, dated or hard to update
Businesses whose brand has moved on from their website
Companies that lost traffic after a previous redesign
Worth knowing
Website Redesign and Rebuild rarely works alone. It sits inside our web development practice, and we will usually suggest pairing it with one or two of the services further down this page rather than running it in isolation.
Deliverables, not decks.
Here is exactly what lands in your hands at the end of a website redesign and rebuild engagement. Anything extra is scoped and priced in writing before we start, so there is no debate later about what was included.
Also standard across web development
- Architecture and technical plan
- Design system and component library
- Production build and deployment
- CMS setup and editor training
What holds across our web development work. We set the target for website redesign and rebuild with you at the start, then report against it every month — no moving the goalposts at review time.
Sub-second
Performance budget we build every site to
AA
Accessibility standard we design to
Editable
Handed over with docs your team can run
Web Development work this pairs with.
Case studies from the web development practice this website redesign and rebuild service is part of.
How we deliver website redesign and rebuild.
The same four stages every time, adapted to the scale of the job. You always know which stage we are in and what comes next.
Scope and architect
Requirements, integrations, content model and stack decided up front — with the trade-offs explained in plain language.
Design the system
Components before pages. We build a system that covers every state, then compose the site from it.
Build and integrate
Front end, back end, CMS and third-party services wired together, reviewed on a staging URL you can click through weekly.
Test, launch, support
Performance, accessibility, cross-browser and SEO QA before launch — then monitoring, fixes and iteration after it.
No mystery builds. You get clean code, documentation, an editing experience your team can actually use, and performance numbers we agree on before we start.
Website Redesign and Rebuild across industries.
We have run website redesign and rebuild for businesses in each of these categories. The method stays the same; the language, proof and priorities change with the market.
Not listed? We have almost certainly worked in something adjacent, so ask.
Website Redesign and Rebuild, answered.
The questions we get asked before a project like this starts, including the awkward ones about price and timelines.
Ask us anythingNot when it is planned. Benchmarking, redirect mapping and staged launch are standard here, and we monitor for a month afterwards to catch anything that slips.
Sometimes a targeted fix — speed, key page redesign, better CMS — gets most of the benefit for a fraction of the cost. The audit tells us which, and we will recommend the cheaper option when it is the right one.
A focused marketing site runs four to six weeks. A larger site with custom functionality or e-commerce runs eight to sixteen. We give you a dated plan before anyone signs.
Yes — that is the point. We build a proper content model in the CMS, label everything in human language, and run a training session with recordings your team keeps.
Frequently. We start with an audit, agree what is worth keeping, and work in your repo, your branching model and your review process.
We deploy to Vercel, Netlify or your own infrastructure, and offer maintenance retainers covering updates, monitoring, backups, security patches and small improvements.
Usually bought alongside website redesign and rebuild.
The other six web development services. Stack two or three and they compound instead of competing for the same budget.
Marketing siteBusiness Website Development
The site that has to explain what you do and turn strangers into enquiries.
- Information architecture and page planning
- Conversion-focused page design
- Next.js build with component system
CommerceE-commerce Development
Product and category experiences engineered to sell, not just to display stock.
- Catalogue and category architecture
- Product page conversion design
- Checkout flow optimisation
CampaignLanding Page Development
One page, one offer, one action, built for campaign traffic that costs money.
- Offer and message structuring
- Conversion-led page design
- Sub-second performance build
SoftwareCustom Web App Development
The internal tool or customer platform that no off-the-shelf product quite fits.
- Workflow discovery and scoping
- Data model and architecture design
- Interface and interaction design
CMSWordPress Development
Custom WordPress builds, not a bought theme with the demo content swapped out.
- Custom theme development
- Block and pattern library for editors
- Plugin audit and rationalisation
CommerceShopify Development
Custom themes, apps and checkout work that go well past the template you started with.
- Custom theme development
- Collection and product template design
- App audit, integration and replacement
Let's make some noise.
Tell us what you're building. We'll figure out where to take it.
We reply to every brief within three working days